Akoo?

Noticed this display at Ontario Mills (Ontario, California). Apparently you text a 7 digit ID ("ONT" plus a 4 digit number) to 33123.

More at the http://myakoo.com/ URL.

P.S. The old Virgin Megastore here is now an H&M. Suomi beats Branson.

Will investigate.

[6:40 PM - FOLLOWUP.]