I'm writing this after the fallout from the recent Pepsi ad in which Kendall Jenner saves civilization by sharing a Pepsi with a cop. By the time I got around to seeing the video itself, Pepsi had already pulled it.
After some thought, I decided that Pepsi should instead focus on the negative side of things - what crises would befall the world if people DIDN'T share Pepsi with others?
Well, as us older folk already know, that story was already told many years ago.