Wednesday, October 28, 2009


This wasn't supposed to happen.

The McDonald's brand is one of the most universal brands, and one would think that the brand would march inexorably to conquer the entire world and good portions of the solar system. But this expansion has been stopped in its tracks in Iceland, due to the depreciated exchange rate for the Icelandic currency, the krona. You see, McDonalds in Iceland was importing all of its food from Germany, and apparently there are high taxes also. McDonald's franchisee in Iceland, Jon Ogmundsson, noted:

For a kilo of onion, imported from Germany, I’m paying the equivalent of a bottle of good whiskey.

As I tried to ascertain the impact of this closure on our lives, I realized that I only know of two people from Iceland:

  • Bjork.

  • The other one (the guy) who was in the Sugarcubes.
Now I don't even know if Bjork lives in Iceland any more, or if she even eats meat, but certainly the closure of McDonald's in Iceland would serve her as material for a song. Something with screaming and the wail of the cow, I would think.

But there is an association between Bjork and McDonald's - just the wrong Bjork. I found a reference to a McDonald's employee named Lotta Bjork.

But I did find one Twitter user who lamented Pobre Bjork upon hearing of the McDonald's closure.
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