I was listening to a song on Spotify, and I was curious how much the particular artist would make from my streaming.
As it turns out, this very topic was discussed by The Next Web and other publications a few months ago. The answer? For Spotify, less than a cent per stream.
The Next Web and others characterized this as a terrible state of affairs.
But is it? Not always.
The song that I was listening to on Spotify was the Wolfsheim song "I Don't Love You Anymore." I do not own this particular song, but I purchased the Wolfsheim song "Once in a Lifetime" from Amazon a few months ago, paying about a dollar for it. A portion of that dollar went to Wolfsheim (and presumably they had to split it in half). I have listened to "Once in a Lifetime" numerous times since on my phone and on my computer, and Wolfsheim will never get another penny from me for that song.
But for "I Don't Love You Anymore," I am not paying anything - but Spotify is. Of course, I have to listen to Flo from Progressive every once in a while, but after I hear some more Wolfsheim I feel better.
I happen to like the song "I Don't Love You Anymore," so I'm listening to it a lot. Here are my last.fm statistics for the song; most if not all of the 2012 plays which are from plays on Spotify.
As you can see, if Wolfsheim gets around a penny per play, they've made a lot more from my streams of the song than they would have made if I had bought it in the first place.
Food for thought.
[9:30 - MORE IN A POST IN MY EMPOPRISE-BI BUSINESS BLOG.]