Wednesday, November 27, 2013

GoldieBlox - Mission accomplished? Video with "Girls" parody now private, replaced by new video

A new wrinkle in the GoldieBlox story, that I learned about from Dan McDermott:

GoldieBlox does the right thing: Pulls ad w/ Beastie Boys song, replaces audio

The original viral YouTube video is now marked Private...

McDermott believes that this is a case of GoldieBlox doing the right thing. (Note that in McDermott's opinion, use of parodies to sell a commercial product is not a good thing.)

But now I'm beginning to wonder.

In one of my posts from yesterday, I quoted from a Felix Salmon piece about GoldieBlox's request for declaratory relief.

Given the speed with which the GoldieBlox complaint appeared, indeed, it’s reasonable to assume that they had it in their back pocket all along, ready to whip out the minute anybody from the Beastie Boys, or their record label, so much as inquired about what was going on. The strategy here is to maximize ill-will: don’t ask permission, make no attempt to negotiate in good faith, antagonize the other party as much as possible.

And now, just a few days after GoldieBlox asserts its right to use "Girls" in a parody withdraws the parody video from public view?

Paraphrasing Salmon - given the speed with which the revised GoldieBlox video appeared, indeed, it's reasonable to assume that they had it in their back pocket all along, ready to whip out the minute anybody from the press, the blogosphere, or the likers/commenters, so much as inquired how GoldieBlox could do something so negative as sue the Beastie Boys. The strategy here is to maximize good-will: after the 15 minutes are up, play nice and pretend that the whole thing never happened.

Perhaps that's a cynical view, but there are two questions that remain unanswered:

First, why did GoldieBlox decide to withdraw the original video? I doubt that it was done for legal reasons. Perhaps it was a public relations move to appear nice. Or perhaps GoldieBlox had gotten all of the mileage that it could get from the original video.

Second, when was the "new" soundtrack actually assembled? Did GoldieBlox audio engineers rush through the weekend to come up with this new soundtrack? Or had there been two versions of the video all along?
blog comments powered by Disqus