In addition to the points that I made in my recent post - namely, that some artists can make more money from continuous streaming than they can from a single non-repeatable purchase - I ran across some other points from Daniel Messer. The subtitle on his post about Swift's removal of her songs from Spotify? "That'll Stop That Piracy."
Swift herself has been an outspoken critic of music piracy and streaming services, which is funny because my paying for Spotify means I’d never had to pirate a Taylor Swift song. (Not that I’d want to, but if the need was there….)
But it doesn't just end with music services. Messer used to work in a library, where customers could check out popular DVDs - such as Disney's "The Lion King." In fact, customers checked out the DVDs so much that they got worn out. When the library wanted to replace the DVDs, it ran into a little problem.
We couldn’t buy a new copy of The Lion King if we wanted to because it was “in Disney’s vaults” and not for sale at that time. Disney used to pull this in order to create false scarcity and keep the demand, and prices, high for their content.
Messer then posted three sentences. One will bring tears to your eyes. The other two will bring tears to Disney's eyes.
I watched disappointed kids walk away from the desk, being consoled by their parents. “Don’t worry, honey. We’ll just go home and download it or something.”
If you can't get something one way, and you really really really want it, you'll get it another way.
Taylor, somewhere some young girl is crying - and learning what "ripping" is.
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