Tuesday, May 19, 2009

Zappa, Yorke, Marsh, D, and others on music

For business purposes, I read Steve Johnson's Product Marketing blog. Today he wrote a post entitled Music as Product that features a YouTube video that talks about the current (or, in Frank Zappa's case, the late 20th century) state of the music industry. The video quotes many people in addition to Zappa, including Radiohead's Thom Yorke, Dave Marsh, and Chuck D.

Johnson referred to the video to make his point about how businesses (and a music artist is, in effect, a small business) can use social media to market themselves. Now I don't necessarily believe that a tool is a cure-all, but one thing with which I do agree is that an artist has to measure his/her comfort level regarding going it alone vs. signing up with a major label.
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